(I guess since the Washington football team is headquartered in Ashburn, Loudoun County, this is relevant)
I feel sorry today for all of the fans of the Washington NFL team. Many of you are die-hards, living and dying by their performance on Sundays. You watch the games, buy the merchandise, put up with unbearable traffic to go to FedEx Field, and support the team through thick and thin. But you are being used.
And Daniel Snyder, team owner, is the one using you. He’s been the owner now for over 10 years, and has produced 2, yes, 2 playoff appearances (with only 1 win) in that time. A once-proud franchise that won 3 Super Bowl titles over 10 seasons (1982-91) has been reduced to the laughingstock of the NFL because of his ineptitude as an owner.
A story in Sunday’s Washington Post about the stability of the New York Giants franchise showed the disparity between the 2 franchises. In the 10 years since Snyder has been the owner, he has employed 6 coaches (and 1 interim coach after Norv Turner was fired). The Giants? 2 coaches in those 10 years, 2 Super Bowl appearances, and 1 championship. My team, the Philadelphia Eagles? The same coach since 1999, 5 NFC Championship appearances, and 1 Super Bowl appearance. It’s no wonder both of those teams are among the league leaders every year. Consistency, and sound personnel management.But I will give Snyder credit where it is due – he knows how to market the franchise. Every year, his team falters, and in the off-season, he makes a big splash, makes big news, and rejuvenates the fan base once again. Fans who were down at the end of the season are excited again, they buy new merchandise, flock to training camp in Ashburn, and fill the stadium in September, before reality sets in.
Dana Stubblefield. Deion Sanders. Jeff George. Jeremiah Trotter. Marty Schottenheimer. Steve Spurrier. Adam Archuleta. Albert Haynesworth.
Do all of those names have a certain theme? Yes, those were all big-name, splashy, off-season signings that never panned out for the team. In fact, one could say that those names have contributed to keeping Washington’s football team in a ten-year slump.
But it’s not as if the draft has been any better for them. Heath Shuler. Desmond Howard. Taylor Jacobs. Michael Westbrook. Andre Thomas. Rod Gardner. Jason Campbell. Devin Thomas. All high draft picks (1st or 2nd round) that did relatively nothing for the team. And they traded draft picks to get Donovan McNabb, who isn’t lighting up the scoreboard so far.
But Snyder plays all of the fans for their loyalty. He will continue to make flashy off-season moves to excite you, so that you will buy the gear, watch the games on TV and listen to the radio shows (and patronize their sponsors), go to the games, spend $8 for a beer, pay $30 to park in the parking lot after a 2-hour commute in and out, and go to Ashburn every summer.
And every fall, the story will repeat itself.
But you can’t fire an owner, so what’s a fan left to do? Easy. Stop buying the gear. Stop watching the games. Stop buying tickets and going to Landover. Stop going to Ashburn in the summer. Hit Dan Snyder where it hurts, and where he will get the message – in his wallet.
As long as you keep buying into the same old story year after year, the result won’t change. As an Eagles fan, I’m absolutely delighted to see Washington’s team struggle. But as someone with friends who are fans, I feel for you.
Don’t be a patsy. Don’t let Snyder use you like this.